(Between 5:25-7:30 in the video)
According to Chaika, greetings are an excellent example of style as communication (Chaika, 58). In most greetings, the words tend to be ignored and it is the style of the greeting that stands out. In this video of Bravo’s reality series, “The Real Housewives of Beverly Hills,” double-cheek air kissing and high class gestures clearly take precedence over what is actually said between the women as they greet each other. In other words, what someone says takes a back seat to how it is said.
The series offers a glimpse inside the world of luxurious wealth and pampered privilege, where being seen and who you know is everything. These women are in the center of it all and they have the mansions, the cars, and the diamonds to prove it.
In chapter 3, Chaika indicates that it is inappropriate to state one’s “real” feelings in words. If responders are not happy or satisfied, they still must use words that indicate good feelings (Chaika, 59). We can apply this to the point in the clip (5:25) where the women hug and kiss each other even though most of them don’t get along. By watching their private interviews, we are exposed to what they are truly feeling at the time of the greeting. It was also interesting to hear their interpretations of how they were greeted by one another.
The rules for greeting and other social routines are typically unspoken. I think it is the culture or setting that has a hand in determining how certain social groups interact. I wonder, would the greetings between these women be any different if they were in a different setting? Does culture really play that big of a role in the way we communicate with others?